Predicube wins AMMA (Annual master of Media Awards) for Best Innovation & Development
At the yearly AMMA awards, Predicube was honored with the Gold Prize in the Innovation Category, witnessed by 600 people from the media world. The jury spoke of the great innovation that allows for premium targeting, beyond just retargeting. Silver went to SBS for “De Pauzeknop Reclame”, Bronze to Maxus/Xaxis for “Programmatic Radio”.
The cases submitted were done jointly with Pebble Media, who also won the Best Saleshouse of the Year! I was given the honor to receive the award, but it was really a major team effort. Congrats to the top notch data science and engineering team: Dieter, Alvaro and Joris! Also thanks to all the advisors, Bart, Bruno, Caroline, David G, Foster, Vinayak, Vincent!
And for those interested: Predicube’s technology is available at Pebble Media and Mediahuis.
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